Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults.

A vast library of data on the Canadian macro-economic environment, with data from Euromonitor International; this guide is designed for anyone to understand how to do business in Canada.

PACRIM’s Summary on craft beer in Seoul, South Korea with data from Euromonitor International 2022

Canadian craft beer market summary for the calendar year 2022, with data compiled from PACRIM Distributors team and Euromonitor International

PACRIM analyzes the top 6 competitive strategy trends in beverage alcohol for the calendar year 2022. Supplemented with data from Euromonitor International.

Latest summary and market forecast for craft beer in Thailand in 2021 based on data and market trends from Euromonitor International as of September 2021.

Latest summary and market forecast for craft beer in Sweden based on data and market trends from Euromonitor International as of May 2021.

Topline market data for craft beer in South Africa featuring 2021 data from Euromonitor International

Latest market summary on RTDs in China with data from Euromonitor International. RTD (Ready to Drink) beverages are exploding in China and have the largest forecast growth (CAGR) over the next 5 years, outpacing beer, spirits, wine, and non alcoholic beverages.

Latest summary and market forecast for craft beer in Portugal based on data and market trends from Euromonitor International.

In this post we look at recreating social occasions in depth. Five key themes emerge; (1) the new roaring 20s, (2) a new social geography, (3) new moods and new occasions, (4) the advance of hometainment, and (5) a new path to purcahse.

PACRIM takes a deep dive into exploring social occasions and how to recreate what we know and love in a post-covid world What themes are present currently and what do you need to know?!

This post considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg hometainment trends) and when will the on-trade recover? How will mood management impact this area? Overall, socialising is expected to become more dispersed as work habits shift, with consumers likely remaining cautious, even amidst a desire for normalcy.

As the craft beer industry continues to rebound post Covid-19, emerging and developing countries will remain the principal drivers of global economic growth in the long term. Asian consumers will continue to be key for global business, while African middle-class households are gaining importance.

Topline market data for craft beer in India featuring 2020 data from Euromonitor International

Topline market data for craft beer in South Africa featuring 2020 data from Euromonitor International

Craft beer export in China is a growing niche category, where premiumization is still relevant and beer drinkers will still pay high prices for unique beers. Read more from the PACRIM Distributors team on China beer import and what’s new in premiumization.

Craft beer in Malaysia has been impacted by Covid-19 this year, but with a strong craft beer geek culture, combined with expats in KLCC, the region is forecasted to experience a robust growth period over the next 4 years.

While craft beer distributors look to China as the leading craft beer export market with a focus on Shanghai and Guangzhou, there is a cause to look at Taiwan as one of the preeminent craft beer markets in the world.

The beer landscape in China is quickly changing. Premiumization trends have hit large beer brands very hard, constricting decades of heavy growth. Consumers are now more educated on craft beer, users by the millions are switching over from mass produced lagers (driving $ volume higher and unit volume down) the effects on the industry for which will be felt for decades to come.