Ready-to-Drink (RTD) beverages are built for the realities of modern retail. Unlike beer, which typically peaks within 9 to 12 months, RTDs remain stable for 24 to 36 months without losing flavor or quality. This long shelf life is not just a technical detail. It is a strategic advantage for retailers and importers. Longer dating means fewer product write-offs, more flexible logistics, and stronger profit margins. Consumers also benefit from consistent taste, portable packaging, and the reassurance that their purchase is dependable.

In this article, we explore why RTDs last so long, the science behind their 3 year shelf life, and how businesses can leverage this advantage to reduce risk and capture new opportunities.

Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.

Total volume sales grow by 3% in 2024 to 179 million litres, with Non alcoholic RTDs as the best performing category in 2024, with total volume sales increasing by 16% to 309,000 litres. Aldi Einkauf GmbH & Co oHG is the leading player in 2024, with a total volume share of 16%. Total volume sales are set to grow at a CAGR of 2% over the forecast period to 193 million litres