
A little light reading for us beer geeks.
RTDs in 2025: The Retailer’s Guide to the Fastest-Growing Beverage Format
Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.
RTDs Market in Germany - Market Report 2025 Statistics
Total volume sales grow by 3% in 2024 to 179 million litres, with Non alcoholic RTDs as the best performing category in 2024, with total volume sales increasing by 16% to 309,000 litres. Aldi Einkauf GmbH & Co oHG is the leading player in 2024, with a total volume share of 16%. Total volume sales are set to grow at a CAGR of 2% over the forecast period to 193 million litres