A little light reading for us beer geeks.
RTDs in 2025: The Retailer’s Guide to the Fastest-Growing Beverage Format
Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.
The Rise of RTDs in South America and Asia
The RTD market is growing at 12.3% CAGR through 2028, fueled by demand in Asia and South America. Japan’s RTD sector grew by 18% in 2023, while Brazil’s RTD market surged by 22% last year, with tequila and vodka-based drinks leading the trend. See how Canadian RTD brands are capitalizing on this momentum with PacRim Distributors. Read more: https://www.pacrimdistributors.com.