Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2024, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually embracing lower alcohol drinks, including RTDs.