In today’s global beer market, branding is no longer a creative exercise. It is a commercial system that determines how quickly a product is understood, trusted, and adopted at shelf. From an export perspective, the brands that scale most effectively are those built with clarity and discipline. Clean portfolios, coherent brand architecture, and packaging that communicates instantly reduce friction for buyers and accelerate distribution across markets.

Check out PACRIM’s Guide to Alcohol in the Middle East and Africa, where the alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2023. In spite of the difficult economic situation, premiumization continued to be seen in Nigeria, although it slowed in 2023. Higher-income consumers, the key consumers of premium products, tend to less impacted by difficult economic conditions. Another trend being seen in a number of countries is the ongoing popularization of no-/low-alcohol products.

In this post we look at recreating social occasions in depth. Five key themes emerge; (1) the new roaring 20s, (2) a new social geography, (3) new moods and new occasions, (4) the advance of hometainment, and (5) a new path to purcahse.

Ever been traveling in SG and not know where the best places are to grab a beer? Fret not! We are distributed all over Singapore and have compiled a list of our favorite watering holes. Enjoy!