Total volume sales grow by 1% in 2024 to 44 million litres. Tequila (and mezcal) is the best performing category in 2024, with total volume sales rising by 4% to 171,000 litres. Kinmen Kaoliang Liquor Inc is the leading player in 20234with a total volume share of 38%, while total volume sales are set to decrease at a CAGR of 2% over the forecast period to 40 million litres