As the craft beer industry continues to rebound post Covid-19, emerging and developing countries will remain the principal drivers of global economic growth in the long term. Asian consumers will continue to be key for global business, while African middle-class households are gaining importance.

Topline market data for craft beer in India featuring 2020 data from Euromonitor International

Topline market data for craft beer in South Africa featuring 2020 data from Euromonitor International

Craft beer export in China is a growing niche category, where premiumization is still relevant and beer drinkers will still pay high prices for unique beers. Read more from the PACRIM Distributors team on China beer import and what’s new in premiumization.

Craft beer in Malaysia has been impacted by Covid-19 this year, but with a strong craft beer geek culture, combined with expats in KLCC, the region is forecasted to experience a robust growth period over the next 4 years.

While craft beer distributors look to China as the leading craft beer export market with a focus on Shanghai and Guangzhou, there is a cause to look at Taiwan as one of the preeminent craft beer markets in the world.

The beer landscape in China is quickly changing. Premiumization trends have hit large beer brands very hard, constricting decades of heavy growth. Consumers are now more educated on craft beer, users by the millions are switching over from mass produced lagers (driving $ volume higher and unit volume down) the effects on the industry for which will be felt for decades to come.

Topline market data for craft beer in Taiwan featuring 2020 data from Euromonitor International

Topline market data for craft beer in Australia featuring 2020 data from Euromonitor International

Topline market data for craft beer in Mexico featuring 2020 data from Euromonitor International

Topline market data for craft beer in Costa Rica featuring 2020 data from Euromonitor International

Topline market data for craft beer in Guatemala featuring 2020 data from Euromonitor International

Topline market data for craft beer in Colombia featuring 2020 data from Euromonitor International