Through the B.C. Agriculture and Food Export Program, food and beverage businesses and associations across British Columbia are receiving support to expand international sales and export opportunities. This initiative, funded via the Sustainable Canadian Agricultural Partnership (Sustainable CAP), is a strategic joint federal–provincial effort aimed at diversifying and strengthening the province's economic outlook

The mission is part of B.C.’s Trade Diversification Strategy, which outlines actions to increase trade and investment opportunities in existing markets, such as Japan and South Korea, as well as in new and emerging markets, such as Malaysia.