Total volume sales decrease by 1% in 2024 to 419 million litres. Non/low alcohol beer is the best performing category in 2023, with total volume sales growing by 10% to 12 million litres. Carlsberg Danmark A/S is the leading player in 2024, with a total volume share of 54%. Total volume sales are set to fall at a CAGR of 0% over the forecast period to 418 million litres

Total volume sales increase by 2% in 2023 to 10 million litres. Suntory Holdings Ltd is the leading player in 2023, with a total volume share of 54%. Total volume sales are set to rise at a CAGR of 2% over the forecast period to 11 million litres

2024 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2023 despite the COVID-19 pandemic. In 2024, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic consumption patterns.

Dan Wainwright, with Pacific Rim Distributors, estimates that craft beer makes up between two to three per cent of the market in Asia — up from less than 0.5 per cent a couple of years ago — and is continuing to grow rapidly. (CBC)