A little light reading for us beer geeks.
Alcoholic Drinks in El Salvador - July 2022 Market Update
Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults.
New Consumer Landscape: Rethinking Consumer Industries
The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home care and consumer finance – to rethink their strategies and innovate to meet the changing needs of post-pandemic consumers.