Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.

Total volume sales rise by 9% in 2024 to 29 million litres, with Siam Winery Co Ltd as the leading player in 2023, with a total volume share of 70%. Total volume sales of RTDs in Thailand are set to grow at a CAGR of 1% over the forecast period to 31 million litres